The difference between a product we love
and a product we just tolerate are often the microinteractions we have with it.– Dan Saffer
Grabbing key elements to ride complexity. An effective, straightforward way of thinking.
In an international UX meeting we met a colleague working on digital products in South Africa. She told us they made the most out of scarce resources and unskilled users. Despite all, they always tried to say "yebo yes!" (absolutely yes!) to every request.
We decided to be "yebo+key" to keep in mind that things can be done if you focus on key elements and think harder.